Category: Work

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Work

“Wellness Discovery” Evening with FWD Insurance

FWD Insurance wanted to bring Liv readers to House 1881 to discover this unique, historical venue in the heart of Tsim Sha Tsui. We came up with the idea of a “Wellness Discovery” aromatherapy workshop, facilitated by experts from Aromatherapy Associates.

The event was held at Stable Bar. Readers learned more about various oil blends: Revive, Support Breathe, Inner Strength, Destress Muscle and Support Equilibrium.

After the workshops, every guest enjoyed a lavender mocktail from the Stable Bar’s mixologists and took home a premium goodie bag from Aromatherapy Associates.

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Work

World Sleep Day at Lane Crawford

In celebration of World Sleep Day, Lane Crawford engaged Liv to invite readers to the launch of Shleep, a luxury merino wool bedding and lifestyle brand.

Guests listened to a talk by Sleep HQ founder Kate Bridle about how to improve one’s sleep quality. There was also a workshop by Aromatherapy Associates, as well as healthy, sleep- inducing refreshments.

World Sleep Day @ Lane Crawford

The event was fully subscribed within a few hours, with the final RSVP list more than double what was requested from the client

Many readers were interested in purchasing the bedding after the talk, with several strong sales leads generated by the event

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Work

Base Camp Sessions at Kerry Hotel

Liv Media Limited conceived, created and executed an event series, Base Camp Sessions for Kerry Hotel.

Image may contain: one or more people

The events consisted of a Movement class on March 13, and a Hula-hoop class on April 10. For a nominal price of $150, guests were given access to Base Camp Kerry Sport, a 60-minute exercise class, canapés, healthy juices, and a goodie bag worth more than $500.

The event was a huge success. Both sold out weeks in advance and we received excellent feedback from attendees.

The event was fantastic value for Kerry Hotel, Hong Kong. The hotel received more than $95,000 in advertising inventory, editorial and event servicing, which in total yielded more than 180,000 impressions for the brand.

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Work

Affirmations Shopping Night with Monica Vinader

On November 7, Liv Media invited 40 readers to Monica Vinader’s IFC store for an exclusive shopping night. Guests were treated to an exclusive 30 percent off all items, as well as champagne and canapes.

Liv Media also conceived and organized an “affirmations workshop” with wellness influencer Dee Cheung to give the event a unique wellness twist.

Liv also put together luxury goodie bags for guests to take home, with premium brands that aligned well with Monica Vinader.

The event was fully subscribed within 24 hours, and Liv readers generated more than HK$70,000 in sales for Monica Vinader over the two-hour event.

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Work

Copywriting for The Peninsula Boutique

  • Brand story
  • Marketing copy
  • Web copy
  • Product descriptions
One of our long-term copywriting clients, Liv Media has been working with The Peninsula Boutique since 2016 to help create and refine website and branding copy for their website.

From the client:

“Liv Media has been creating marketing copy and product descriptions for The Peninsula Boutique for the past few years. They have an excellent understanding of the Peninsula’s voice, and how to write in a way that is accurate, yet vivid and engaging. The team can turn the assignments around quickly and to a very high standard. We are very satisfied with their service and look forward to working with them again.“

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Work

“Stay Home, Stay Well” with Asia Miles

Cathay Pacific’s Rewards program hired Liv to strategise a social media campaign, showing people creative ways to both earn and spend Miles during the COVID-19 pandemic. We came up with Stay Home, Stay Well, which offered inspiration, tips and ideas on how to make the most of your time at home to learn new skills, connect with loved ones and enjoy your newfound down time. The campaign generated more than 305,000 impressions and more than 5,300 engagements on social media.

  • Content development strategy
  • Copy writing
  • EDM content creation
  • Social media campaign
  • Custom illustrations

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Work

Hyatt Regency Tsim Sha Tsui

The Liv Media team worked with Hyatt Regency Tsim Sha Tsui on a two-day photoshoot to create a new library of images for their marketing collaterals.

  • Photography
  • Talent coordination
  • Wardrobe/creative direction

From the client:

“The Liv team conducted a professional photoshoot and sourced talent for the hotel. They were able to plan and execute the project with short notice. The Liv leadership team is resourceful, and the shoot benefited greatly from their connections with a diverse range of brands and models. Liv Media’s flexibility and efficiency is the key to their success in the field of creative services and multimedia projects.“

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Work

Grand Hyatt Hong Kong

Grand Hyatt Hong Kong engaged Liv Labs to organise a two-day photo and video shoot to update their marketing collaterals. In addition, we helped to promote their staycation package via Liv Magazine’s print, social media and digital channels.

  • Photography and videography
  • Shoot styling
  • Art direction
  • Talent sourcing
  • Print and digital advertorial
  • Social media and digital promotion

From the client:

“Liv is a great partner to work with; they brought our concept to life. They were spot-on in understanding the brief and were also very resourceful in terms of lining up other partners, such as models and styling agencies, photographers and videographers. We were happy with the visual content produced, which enriched our lifestyle photo library.“