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Online Content for Cathay

15 minutes to fit: how daily spurts of exercise pay off

This piece was written for Cathay’s summer fitness challenge, which allowed participants to earn Miles while working up a sweat. We explain how the challenge works, and suggest some fitness tips to get you working up a sweat.

Our 5 favourite hotels in Vancouver

Vancouver is a popular destination from Hong Kong, and we’ve got the lowdown on the five best hotels to stay in.

How to spend your miles: 5 luxury hotels in Guangzhou

Another hotel roundup, this one a little closer to home. Here’s where we recommend staying on your next weekend jaunt to Guangzhou. And you can book them all using Miles!

Hanoi’s hippest hotels

Finally, we explore the best hotels in Hanoi. Whether you want to splash the cash or find a design-driven boutique property, we’ve got plenty of options for you.

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Mid-Autumn at The Peninsula

Mid-Autumn Festival is around the corner, and we’ve been working with The Peninsula Boutique to craft enticing but pithy descriptions for their mooncake gift collection. In addition to product descriptions, we work with the boutique to craft enticing EDM and website copy, as well as brand stories for their seasonal collections.

We’ve worked on many descriptions, and are sharing a few of our favourites here. We can vouch for how delicious their new chocolate egg custard mooncakes are, and we definitely want to give their fresh mooncake-inspired pastries a go!

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Cathay Content: July 2023

We were thrilled to deliver some summer travel inspiration to Cathay Pacific travellers during the summer high season. For July’s issue of Cathay, we looked at life-changing adventure holidays that leave you with a fresh perspective. From rewilding in New Zealand to wild swimming adventures or even women-only trail running, which of these activities satisfy your need for adventure?

We also kept our ear to the ground for the latest wellness news in Hong Kong and beyond, and flexed our copywriting muscles with some cross-promotional content creation for Cathay and Asia Miles. Here, we recommended decadent dining destinations where you can also earn Miles to put towards your next flight or lifestyle purchase.

Click here to read this article online

Click here to read this article online