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World Sleep Day at Lane Crawford

In celebration of World Sleep Day, Lane Crawford engaged Liv to invite readers to the launch of Shleep, a luxury merino wool bedding and lifestyle brand.

Guests listened to a talk by Sleep HQ founder Kate Bridle about how to improve one’s sleep quality. There was also a workshop by Aromatherapy Associates, as well as healthy, sleep- inducing refreshments.

World Sleep Day @ Lane Crawford

The event was fully subscribed within a few hours, with the final RSVP list more than double what was requested from the client

Many readers were interested in purchasing the bedding after the talk, with several strong sales leads generated by the event