One of the world’s leading ESAs, TAM Group recently underwent a significant rebrand and relaunch. The company engaged the Liv team to help refine its press release, which was sent to its stakeholders and aviation journalists across the globe. We have also helped TAM Group create a press release about their joint ventures and new offices in ASEAN.
Launched during the pandemic, Sun & Moon is shaking up the spa scene by combining wallet-friendly prices, great service and gorgeous interiors. They engaged us to produce an interview with their founder, Suki Tsui. We also ran a highly successful social media giveaway that generated hundreds of entries.
Liv Media is unique among content agencies in that it also has its own content platform.
Established in 2015, Liv is a wellness platform with a loyal following of well-heeled professionals who are passionate about optimising their mental and physical health.
With an email database of 16,800+ and a social media following of more than 17,000 across Facebook and Instagram, Liv connects brands with Hong Kong’s wellness tribe through compelling content, social media and email marketing.
An editor and journalist by training, Sarah Fung has worked in the Hong Kong media industry since 2006. Starting as a junior reporter at the popular weekly HK Magazine, she steadily worked her way up through the company, becoming Editor of HK Magazine in 2007, and Managing Editor in 2013. She also penned a popular health and beauty column, Skin Deep, which shared news about Hong Kong’s wellness scene.
After leaving HK Magazine in 2015, Sarah founded Liv Media. Through her leadership and vision, Liv’s flagship title, Liv Magazine, quickly became Hong Kong’s most popular resource for wellness inspiration.
A seasoned industry professional, Sarah has worked across various channels, including print, digital, EDM and social media. She is known for her lively, engaging and versatile writing style. Her writing has appeared in BuzzFeed, Cathay Magazine, HK Magazine and Liv Magazine, to name a few. She has also been a guest speaker and moderator at events across Hong Kong. partnering with LUUNA Naturals, General Assembly, TASTE of Hong Kong and The Hive.
- The Loop’s 30 Under 30 2015
- Sassy Hong Kong :That Girl: Sarah Fung of HK Magazine
- Green Queen Interview
- Conscious Traveler: Sarah Fung shares her top picks for meaningful escapes and experiences
Liv Media has been creating marketing copy and product descriptions for The Peninsula Boutique for the past few years. They have an excellent understanding of the Peninsula’s voice, and how to write in a way that is accurate, yet vivid and engaging. The team can turn the assignments around quickly and to a very high standard. We are very satisfied with their service and look forward to working with them again.
Sarah has helped us to edit and write several press releases for TAM Group’s rebrand and global expansions. As a writer and editor, she consistently delivers clear, concise and well structured press releases. She is reliable and able to ask the right questions to get the message just right.
Liv is a great partner to work with; they brought our concept to life. They were spot-on in understanding the brief and were also very resourceful in terms of lining up other partners, such as models and styling agencies, photographers and videographers. We were happy with the visual content produced, which enriched our lifestyle photo library.