We hopped into spring with The Peninsula Boutique, helping them create original product descriptions, as well as content for their EDM and website.
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Easter Content for The Peninsula Boutique
Category: Work
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Press Release Creation for TAM Group
One of the world’s leading ESAs, TAM Group recently underwent a significant rebrand and relaunch. The company engaged the Liv team to help refine its press release, which was sent to its stakeholders and aviation journalists across the globe. We have also helped TAM Group create a press release about their joint ventures and new offices in ASEAN.
Click here to read and download the press release created by Liv Media
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Sun & Moon Massage
Launched during the pandemic, Sun & Moon is shaking up the spa scene by combining wallet-friendly prices, great service and gorgeous interiors. They engaged us to produce an interview with their founder, Suki Tsui. We also ran a highly successful social media giveaway that generated hundreds of entries.
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The Liv Well Retreat
At the height of the pandemic, with flights grounded and anxiety at an all-time high, the Liv team conceived and executed a wellness retreat series in partnership with The Hyatt Regency Sha Tin. We brought together some of Hong Kong’s top wellness practicioners and sponsors and put on a highly successful event. Sponsors included LUSH, Sweaty Betty, Soapnut Republic and more.
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Style and Sustainability with Grana
Prominent fashion e-tailer Grana engaged Liv to create a short but impactful piece of content about its new supima cotton collection. We came up with a short but persuasive article that communicates their sustainable messaging and their on-trend style credentials.
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Yoga and Spirituality with PURE Yoga
PURE yoga engaged Liv to create a content series to showcase their instructors. We came up with an interview series targeting established yoga enthusiasts who wanted to take a deeper dive into yoga’s spiritual traditions, and how they could apply these practices daily for a happier and more grounded life.
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The Art of Wellness with K11 Artus
We worked with luxury residence K11 ARTUS to explore the intersection of art and wellbeing. Working closely with the communications team, we conducted interviews with Cecilia Lo, GM of K11 Artus and Sophia Hotung, K11 ARTUS artist-in-residence, learning about how a calm, beautiful environment helps to spark their creativity.
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“Secrets of Sleep” Event at Lane Crawford
Sunday Bedding is a Singaporean bedding brand with roots in Hong Kong. It wanted to raise its profile in Hong Kong by putting on a sleep talk for around 30 Liv Magazine readers.
The Liv Media team organised Nathan Solia of EPT to come and give an informational talk about sleep health and hygiene, offering tips on how to get a better quality night’s sleep.
Then Alex, co-founder of Sunday Bedding, guided us through the different fabrics on offer at Sunday Bedding, as well as the pros and cons on each type of material, from bamboo to French linen.
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An Evening of Wellness at the Cordis Hotel
Cordis, Hong Kong has an excellent wellness offering and wanted to showcase it to our readers. We came up with the idea of a wellness evening, where readers could get a half-day access to the hotel’s pool and fitness facilities. The event would culminate in a Piloxing class.
Liv Media put together a rundown, sourced instructors, drove signups to the event, designed collaterals and backdrops, created a premium goodie bag and featured the event in the following month’s issue of Liv.
The event was sold-out and all the guests had a great time. Many returned to the hotel later to try the spa, day pass and wellness offerings.
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An Educational Skincare Evening with Environ
South African skincare brand Environ is a highly effective skincare brand that wanted to raise its profile in Hong Kong.
Created by a cosmetic surgeon, Environ has a wealth of scientific knowledge behind it, and so Liv came up with the idea of an educational evening to teach readers about the importance of Vitamin A and other key ingredients in keeping your skin in its best possible condition.
The event took place at The Hive, and was well attended by Liv readers. We also arranged wine and refreshments to keep guests fed during the event.
Environ set up a point of sale on the night, and guests also purchased products from them. Guests also went home with a generous goodie bag filled with samples to familiarise them with the brand.
