Cathay Pacific’s Rewards program hired Liv to strategise a social media campaign, showing people creative ways to both earn and spend Miles during the COVID-19 pandemic. We came up with Stay Home, Stay Well, which offered inspiration, tips and ideas on how to make the most of your time at home to learn new skills, connect with loved ones and enjoy your newfound down time. The campaign generated more than 305,000 impressions and more than 5,300 engagements on social media.
- Content development strategy
- Copy writing
- EDM content creation
- Social media campaign
- Custom illustrations
