Prominent fashion e-tailer Grana engaged Liv to create a short but impactful piece of content about its new supima cotton collection. We came up with a short but persuasive article that communicates their sustainable messaging and their on-trend style credentials.
Tag: Copywriting
Yoga and Spirituality with PURE Yoga
PURE yoga engaged Liv to create a content series to showcase their instructors. We came up with an interview series targeting established yoga enthusiasts who wanted to take a deeper dive into yoga’s spiritual traditions, and how they could apply these practices daily for a happier and more grounded life.
The Art of Wellness with K11 Artus
We worked with luxury residence K11 ARTUS to explore the intersection of art and wellbeing. Working closely with the communications team, we conducted interviews with Cecilia Lo, GM of K11 Artus and Sophia Hotung, K11 ARTUS artist-in-residence, learning about how a calm, beautiful environment helps to spark their creativity.
Copywriting for The Peninsula Boutique
- Brand story
- Marketing copy
- Web copy
- Product descriptions
From the client:
“Liv Media has been creating marketing copy and product descriptions for The Peninsula Boutique for the past few years. They have an excellent understanding of the Peninsula’s voice, and how to write in a way that is accurate, yet vivid and engaging. The team can turn the assignments around quickly and to a very high standard. We are very satisfied with their service and look forward to working with them again.“
“Stay Home, Stay Well” with Asia Miles
Cathay Pacific’s Rewards program hired Liv to strategise a social media campaign, showing people creative ways to both earn and spend Miles during the COVID-19 pandemic. We came up with Stay Home, Stay Well, which offered inspiration, tips and ideas on how to make the most of your time at home to learn new skills, connect with loved ones and enjoy your newfound down time. The campaign generated more than 305,000 impressions and more than 5,300 engagements on social media.
- Content development strategy
- Copy writing
- EDM content creation
- Social media campaign
- Custom illustrations