Mid-Autumn Festival is around the corner, and we’ve been working with The Peninsula Boutique to craft enticing but pithy descriptions for their mooncake gift collection. In addition to product descriptions, we work with the boutique to craft enticing EDM and website copy, as well as brand stories for their seasonal collections.

We’ve worked on many descriptions, and are sharing a few of our favourites here. We can vouch for how delicious their new chocolate egg custard mooncakes are, and we definitely want to give their fresh mooncake-inspired pastries a go!