On November 7, Liv Media invited 40 readers to Monica Vinader’s IFC store for an exclusive shopping night. Guests were treated to an exclusive 30 percent off all items, as well as champagne and canapes.

Liv Media also conceived and organized an “affirmations workshop” with wellness influencer Dee Cheung to give the event a unique wellness twist.

Liv also put together luxury goodie bags for guests to take home, with premium brands that aligned well with Monica Vinader.

The event was fully subscribed within 24 hours, and Liv readers generated more than HK$70,000 in sales for Monica Vinader over the two-hour event.